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by Lu2025 372 days ago
Well, the "links" part was an early SEO, mutual back scratching.
1 comments

Early Google PageRank was notorious for how much additional trust a given page had based on many links back to it existed. It was why certain bloggers had massive ranks early on, because they would be in big webs of conversations with lots of high quality links out and back in.

Early SEO did weaponize that and broke it for everyone.