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by Eisenstein
378 days ago
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I think the conclusion is that changing your business model in a reactive way to internet developments is a bad idea if you want to have a stable business. If you want to run your business that way, you better be on top of everything and you better be lucky. They rode the social media wave and lost, and now they are going to try to ride the AI wave because they don't have anything to fall back on. They are going to lose. Legacy media grew fat off of TV and local news. Captive attention markets did not teach them how to entice people's attention, they took it for granted. They are not equipped to compete with youtube and tiktok and reddit and they will lose. Trending news from the AP wire is not unique or in depth enough for anyone to want to read more than the AI summary of your article. What should they do? What they are good at, and what they were always good at: journalism. Write in-depth articles that take time to research and talent to write. Hire real journalists, pay them to find stories that take time to write, and publish those stories. People will pay for it. |
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I would love it if it were true, but sadly, the data doesn't support this. A lot of local newspapers did real journalism relevant to their communities. However, the local newspapers were the hardest hit by the social media wave and few remain today. Fast forward to now, you cannot get any real local news easily.
The avg person never really valued real journalism to begin with and the hyper targeting/polarization of social media and closed echo chambers has made it worse.