[wizzwizz4]

Is there any reason to prefer this over Plausible? GA4 has lots of problems (user privacy, legal liability, AI-generated statistics, tracker blockers) that Plausible mostly solves; and if you're self-hosting this, why not just self-host a Plausible (or Matomo) instance?

[troyvit]

I work in an org where, despite the hell they put themselves through with GA4 I can't convince them to switch to Plausible or Matomo. Part of the reason is interoperability with their partners, but most of it is the mentality that they aren't paying for GA, and since its free they'll keep it. As you already guess this ignores the tens of thousands of dollars spent in stakeholders trying to figure out WTF they're looking at in GA.

And that's the final irony. If I show this to our GA users they'll say, "wow this is nice but we can't afford the $20/month."

[johnnytee]

GA4 is a lot more powerful than Plausible, plus we charge per site and not page views. If you want to self host than yes you can choose whatever OS tool you want.

[notpushkin]

Yeah, but why use the more powerful GA4 if you want a simple dashboard like Plausible?

Another concern with GA4 is that visitors data goes to Google – not good if you have privacy-minded customers. (Naturally, this shouldn't be a problem in your case as you market to those already using GA4.)

[victorbjorklund]

Could be that more than one person in the company uses GA4. One team might just need the basic stuff in a simple dashboard. Other teams might need the more detailed data you get from standard GA4.

[Zaheer]

Plausible is quite slow for large sites