[troyvit]

I work in an org where, despite the hell they put themselves through with GA4 I can't convince them to switch to Plausible or Matomo. Part of the reason is interoperability with their partners, but most of it is the mentality that they aren't paying for GA, and since its free they'll keep it. As you already guess this ignores the tens of thousands of dollars spent in stakeholders trying to figure out WTF they're looking at in GA.

And that's the final irony. If I show this to our GA users they'll say, "wow this is nice but we can't afford the $20/month."