[notpushkin]

Yeah, but why use the more powerful GA4 if you want a simple dashboard like Plausible?

Another concern with GA4 is that visitors data goes to Google – not good if you have privacy-minded customers. (Naturally, this shouldn't be a problem in your case as you market to those already using GA4.)

[victorbjorklund]

Could be that more than one person in the company uses GA4. One team might just need the basic stuff in a simple dashboard. Other teams might need the more detailed data you get from standard GA4.