| It's not that they actively do bad things, it's that they only dedicate real resources in the direction of self-interest. Tim Cook likes to point to their solar investments and accessibility as examples of "doing good" when in reality the former is a good long term financial bet and the latter is generally under-resourced (or "cheap" to them). They'd use M.2 SSDs in their Macs instead of soldering flash chips to the board to allow for upgradeability, but that would seriously hurt the average profit margin on their devices and (maybe) take more time to engineer. The areas where their self-interest and the environment overlap are truly awesome, like shipping iPhones without chargers (increased margins) and in smaller paper boxes (more efficient shipping), but I don't wear rose-colored glasses about it. They'll also never let the iPad run macOS, because if people could own one device instead of two, that would be bad for their profits. They'll keep them cleanly differentiated for as long as they can. (I also worked in engineering at Apple!) |
They also don't have profiles on the iPad because then families could share devices which would be bad for their profits. Instead it is one iPad per person.