They don't strictly need to greenwash even despite the difficulties with repairing their devices. They talk about green stuff because that's what they want to be, for whatever reason.
> How else would the conscious consumer justify another marginal hardware update?
I don't even know how they do it with all of that.
None of the changes between successive versions of the iPhone — ever — have felt like good value for money to me. I get new ones when the old ones break. Then again, I am a weird outlier in economic things, and I've known that since I was a teen.
I'd ask if people really are so much more interested in signalling green than being green, but of course I know they do — an old flame campaigned Green in the US, despite also having a big thing about supporting the striking coal miners in the UK (that happened before she was born).
How else would the conscious consumer justify another marginal hardware update?