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by cgijoe 686 days ago
Remember the point of an ad. It's to be memorable, and to get people talking about it. Google wants people talking about Gemini. Well, here we are. I think Google won in this instance. But yes, the ad content is very bad.
3 comments

We’re talking about how Google sucks and is stupid.

I don’t think that’s what they wanted.

there's no bad publicity
I disagree. Having publicity that reduces the value of a brand is bad.

I think the expression was created by publicists who, of course, want more publicity no matter what, because it makes them money.

Googles brand today is cold correctness, people seeing dystopian AI overlords in them is not going against their brand image. The posts showing how it is wrong is much worse for their image than this is, so people thinking of this rather than the errors is better for their brand.
Google’s brand is a bloated cash cow gradually fading to irrelevance. It’s like IBM or 2000s Microsoft or whatever.

I don’t think they like this brand. I think they want people talking about things that promote them.

But the commercial was about black people. Frankly, I think a big portion of this "I hate the ad" noise is just thinly-veiled racist dog whistling.
I feel like there is a material difference when the conversation is about how your product is so hostile that they want to regulate it out of existence.
I mean, by that logic MS couldn't have done better with Tay a few years ago. People were definitely talking about that one...
Sorry to make you feel old, but Tay was over 8 years ago.
Dang, really thought it was less than that...
Does 8 not qualify as “a few?”
Does it? I seriously don't know.
I was taught that "a few" means 3-7 inclusive, but I can't seem to immediately find anything online to substantiate that; most dictionaries helpfully handwave it as a small number of things, and refuse to clarify what a small number might be.
People are trying to bring back Clippy, because nostalgia for when bad wasn't quite as terrible.
> I mean, by that logic MS couldn't have done better with Tay a few years ago.

I was honestly disappointed that Microsoft shut down Tay because they feared reputation damage. So yes, this was in my opinion good advertising, and a bad handling of the outcry from Microsoft's side.

I guess Microsoft wants to target a different audience ...