[prepend]

I disagree. Having publicity that reduces the value of a brand is bad.

I think the expression was created by publicists who, of course, want more publicity no matter what, because it makes them money.

[Jensson]

Googles brand today is cold correctness, people seeing dystopian AI overlords in them is not going against their brand image. The posts showing how it is wrong is much worse for their image than this is, so people thinking of this rather than the errors is better for their brand.

[prepend]

Google’s brand is a bloated cash cow gradually fading to irrelevance. It’s like IBM or 2000s Microsoft or whatever.

I don’t think they like this brand. I think they want people talking about things that promote them.