I was taught that "a few" means 3-7 inclusive, but I can't seem to immediately find anything online to substantiate that; most dictionaries helpfully handwave it as a small number of things, and refuse to clarify what a small number might be.
> I mean, by that logic MS couldn't have done better with Tay a few years ago.
I was honestly disappointed that Microsoft shut down Tay because they feared reputation damage. So yes, this was in my opinion good advertising, and a bad handling of the outcry from Microsoft's side.
I guess Microsoft wants to target a different audience ...