Ask HN: Feedback on My Landing Page

[h3cate]

Hi all,

Just released some updates to my landing page. The interactive demo at the bottom is a pain to implement so just wanted to get some feedback to see if it was worth finishing. Any other suggestions and feedback is much appreciated.

Link - https://devcommerce.co.uk/

Thanks

[Leftium]

> Making e-commerce sites takes time, energy, and money.

Started off pretty strong, then...

> We’re passionate about...

> We believe that...

Then you lost most of your audience's attention. People aren't interested in your company (yet.)

Simply swapping the order of the sentences will be a good improvement, but overall the copy could be improved a lot.

Try to completely avoid using the words "we," "our," etc. You should be saying "you," "developers," etc much more.

Another simple thing is "benefits" are much more attractive and easier to understand than "features."

Also the call-to-action should be above the fold and highly visible (like a bright, giant button). You can place the call-to-action in multiple places on the same page.

[h3cate]

Had a lot of feedback about the copy so I've made a bunch of changes. Keeping in mind "you" and "developers" etc has really helped me better understand the goals of the copy so thank you!

[Leftium]

Oh wow, the new copy is much better! Good job!

I think you changed the word "features" to "benefits," but didn't change the list of features to benefits. To get to the benefit, ask "why?" two or three times in a row:

- Why do devs want "simplified development?"

- Why is that?... And why is that?

(It seems your first level "why's" are are under the headers. Again, the simple fix is to change the order: make the benefit the header, then write your feature below that^^)

Each time "why?" is asked will get you to a bigger benefit/desire. (You're doing the work you want your reader to do in their head for them.)

[expectoLu]

Top features like admin system and payment support attrat me more.

I am wondering what kind of custormers are you looking for.

For people can code like me, I haven't found out how simple the API is.

[h3cate]

Yeah that's a big thing that's missing. Working on getting the docs live ASAP once they're all finished up. Thank you