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by Leftium 787 days ago
Oh wow, the new copy is much better! Good job!

I think you changed the word "features" to "benefits," but didn't change the list of features to benefits. To get to the benefit, ask "why?" two or three times in a row:

- Why do devs want "simplified development?"

- Why is that?... And why is that?

(It seems your first level "why's" are are under the headers. Again, the simple fix is to change the order: make the benefit the header, then write your feature below that^^)

Each time "why?" is asked will get you to a bigger benefit/desire. (You're doing the work you want your reader to do in their head for them.)