The replies to the tweet that say some variation of ‘no marketing strategies work on me’ crack me up. If you think you’re too clever, it suggests to me that you could stand to be more introspective.
"Marketing never works on me" – guy who is carrying a dozen Apple products on their person at any given time, whose grocery cart always has Coca Cola, Oreos, Doritos, Fruit Loops, Kraft mac and cheese, who uses Colgate toothpaste and Tide detergent, buys Pampers diapers, has State Farm insurance...
Why do you assume that it's necessarily false or that it's some kind of brag about intelligence?
There's not necessarily shame in reacting positively to marketing and a lot of marketing directed at developers is truly dire. Your product isnt getting any more sales because you hired somebody who printed some t shirts.
Anecdotally I'd say the most effective marketing done by software companies is done at bosses who are not very tech savvy. Microsoft is especially good at playing upon their emotions.
100%. If you've ever found yourself buying something (a rather likely event, in most lifetimes) the goods most likely didn't just magically end up in your cart (virtual or real) and you made the purchase. Somehow you ended up looking at that product in particular, and made the decision to buy it. You may not think about all the steps that occurred along the way as marketing, but they are. Whether that be how the results showed up on the search engine or the shelves in a store, to the names and descriptions that let you know what it is and what you'll get out of it, and so on.
Marketing is a massive discipline, it isn't just the cringy ads we see all the time. As with many things in life, you don't tend to notice those who are doing it well, just those who are doing it poorly.
No marketing strategies kind of does work on me. The standard psychological manipulation tactics have been so badly worn by now there's a lot to be said for just offering a meaningful product and not acting like manipulative scum. May seem too simple, but sadly it's an easy way to stand out positively from most of the competition.