[pydry]

Why do you assume that it's necessarily false or that it's some kind of brag about intelligence?

There's not necessarily shame in reacting positively to marketing and a lot of marketing directed at developers is truly dire. Your product isnt getting any more sales because you hired somebody who printed some t shirts.

Anecdotally I'd say the most effective marketing done by software companies is done at bosses who are not very tech savvy. Microsoft is especially good at playing upon their emotions.