| I am not an expert in this so I can't explain it in any truly deep detail, and you might be right in terms of "Masking" the identity of the card number if you think this is a privacy feature, but there is much more to it than security theater of a per-device DAN. Both when using EMV Contactless and when using Apple Pay on the web, some kind of dynamic and/or encrypted data is signed by the secure element of the device. EMV Contactless definitely signs the whole transaction, with Apple Pay on the web in at least some cases it will use either a dynamic CVV code and/or "cryptogram" containing the transaction data similar to the contactless protocol that verifies that specific payment request was signed by the secure device/card. The payment processors can use this to know the transaction is freshly authorised and is not a replay of a skimmed credit card number/CVV (whether skimmed from another apple pay transaction, or skimmed from entering the static physical card details). On the merchant/processor side, I believe in some cases you may get a better rate or different fraud protection for such transactions (especially at a large scale), or, it will also factor into the fraud control and the bank/payment network/etc are less likely to reject such a payment as fraud where as it may be more likely to reject the static physical card details as fraud, etc. If someone knows better or different then please do share. Some references:
https://support.apple.com/en-au/HT203027
https://developer.apple.com/documentation/passkit_apple_pay_...
https://support.apple.com/en-au/guide/security/secc1f57e189/... |
The same is true for chip card payments.
What makes Apple Pay significantly more secure in practice is that issuers can limit the device-specific card number to be only usable with a chip cryptogram, and not e.g. by manually typing it in on a website.
For POS and online payments, the idea was the same (eventually depreciate cryptogram-less use entirely and use 3DS online and chip/EMV at the POS), but alas, it never quite happened that way.
> On the merchant/processor side, I believe in some cases you may get a better rate or different fraud protection for such transactions (especially at a large scale)
Apple Pay usually shifts the liability for fraud to the issuer, yes. This is a huge advantage for merchants that would otherwise usually be on the hook for most types of fraud.