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by prawn 822 days ago
It's not that it's bullshit, it's more that it's possible that you are not able to discern or inclined to care or a combination. And it is perfectly reasonable and something that everyone does for most things they consume or use - beer, food, films, cars, sound, furnishings, etc. For countless categories, you can keep it practical or you can delve further. With a film, you can just watch things and like or not like them, or you can pay close attention to particular directors or techniques in structuring a story or presenting a visual.

I do think though that if you have even a passing interest in wine, and are likely to drink wine through your adult life, that a quick course to become familiar with it unlocks something in what you get from it - identifying varieties, faults, etc.

1 comments

> it's possible that you are not able to discern or inclined to care or a combination

I definitely care. I started a wine tasting group thirty years ago with the person who is now my wife, and today we have several hundred bottles in our cellar. We're not hard-core winos, but we definitely enjoy it, and know our way around a wine list. It's possible that there's something wrong with my taste buds, though I can definitely tell the difference between different wines. I'm no master somme, but I've tried a lot of different wines from a lot of different places over a lot of different years. From what I've been able to glean from my data, the difference in regional flavors has a lot more to do with wine making technique and climate than terroir, which is why I would welcome the opportunity to do a controlled experiment.

Further, perhaps quite a lot of marketing is certainly exaggerated and I wonder how wine gets singled out. Think about how feminine hygiene products are marketed with frolicking white-dressed women, or cars tearing across the landscape, Apple tech, sports drinks, fashion. Here are some phrases from just one particular hiking shoe!

  Mud Contragrip® outsole with chevron lugs
  EnergyCell midsole
  Moulded Ortholite sockliner
  Sensifit™ system cradles the foot
  Advanced Chassis insert

!
Well vintages are definitely a thing.