[lisper]

> it's possible that you are not able to discern or inclined to care or a combination

I definitely care. I started a wine tasting group thirty years ago with the person who is now my wife, and today we have several hundred bottles in our cellar. We're not hard-core winos, but we definitely enjoy it, and know our way around a wine list. It's possible that there's something wrong with my taste buds, though I can definitely tell the difference between different wines. I'm no master somme, but I've tried a lot of different wines from a lot of different places over a lot of different years. From what I've been able to glean from my data, the difference in regional flavors has a lot more to do with wine making technique and climate than terroir, which is why I would welcome the opportunity to do a controlled experiment.

[prawn]

Further, perhaps quite a lot of marketing is certainly exaggerated and I wonder how wine gets singled out. Think about how feminine hygiene products are marketed with frolicking white-dressed women, or cars tearing across the landscape, Apple tech, sports drinks, fashion. Here are some phrases from just one particular hiking shoe!

  Mud Contragrip® outsole with chevron lugs
  EnergyCell midsole
  Moulded Ortholite sockliner
  Sensifit™ system cradles the foot
  Advanced Chassis insert

!

[werdnapk]

Well vintages are definitely a thing.