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by prawn 822 days ago
Further, perhaps quite a lot of marketing is certainly exaggerated and I wonder how wine gets singled out. Think about how feminine hygiene products are marketed with frolicking white-dressed women, or cars tearing across the landscape, Apple tech, sports drinks, fashion. Here are some phrases from just one particular hiking shoe!

  Mud Contragrip® outsole with chevron lugs
  EnergyCell midsole
  Moulded Ortholite sockliner
  Sensifit™ system cradles the foot
  Advanced Chassis insert

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