| This was actually not the conclusion I was expecting: > Don't bother improving your product unless it results in visible changes the user can see, find, and hopefully appreciate. I couldn't disagree more strongly. I can't think of the last time I encountered a UX change I thought was actually worth it. They're always bothersome, because now I notice the tool--it's no longer an extension of my mind and body, instead all of a sudden it's something getting in the way of my work. I claim there are two reasons UX changes happen: (1) Original design was delivered too hastily and was flawed, requiring breaking changes in the field to fix it. (2) Someone wants to get promoted and thinks the best way to do that is to spin a "UX refresh" as something "successful" rather than the signal of abject failure it actually is. We should stop rewarding this behavior. |
The UI is designed for features A, B, and C. We design, test, revise design, test, and so on. There’s more thought and rigor that goes into than you might be thinking.
Hurray, product launches, it looks good, and most importantly it works and users are successfully completing their tasks.
Now what? Well at the company town hall meeting the CEO announces features D, E, and F. Oh, there was a team already working on these features in isolation and the workflow is set in stone because they already built the back-end services and APIs. Ok, now we need to design UI for these features and cram them alongside A, B, and C.
If we were smart we designed the UI in such a way that it can accommodate new stuff, because we always know there’s new stuff coming down the line. It fits, but now the UI is getting a bit bloated.
Now here comes new features G, H, and I. Oh, by the way feature H is similar to E, but it works totally differently. They kind of fill the same role, so we need to make sure users aren’t confused by it. No, we can’t merge them because E is owned by product but H is the CMO’s initiative.
Cram more stuff in. Now it’s starting to get confusing, and the design that made sense for A, B, C, D, E, and F doesn’t really work with I because feature I does something that current user’s don’t really need, it’s meant to grow our market share.
Rinse and repeat until the only thing left to do is nuke it all from orbit and repeat the cycle.
In my experience it’s a symptom of a dysfunctional product culture, not overzealous UX designers. We’d rather not design new UIs for the same product constantly and do “refreshes”, we’d rather be fixing all the unglamorous problems in existing UI that frustrates users or get to the backlog of WCAG violations that no one seems to care about.