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by nvarsj
877 days ago
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This iPhone trope has gotta die. I worked at Motorola when the iPhone came out. Every single engineer knew this thing would blow everything else out of the water. It was one of the largest leaps in consumer tech devices ever. I assure you the Vision Pro is nowhere close to that. |
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Apple certainly wasn't the first smartwatch, but anyone who owned one before that was obviously a geek (said lovingly). Apple made the first mainstream acceptable smartwatch by smoothing over a lot of the complaints about their competitors, while adding some of their own in the process, just like the Vision Pro. It took a few iterations, but today people from all walks of life wear smartwatches. Certainly not as ubiquitous as smartphones, but Apple made smartwatches a standard piece of tech that millions of people own and they made plenty of money along the way.
The Vision Pro will probably be similar. For example, anyone wearing a VR/AR headset on a plane today would likely get stares. I bet a few years from now there will be several people on every plane wearing one of these. That doesn't mean Apple will make the best VR/AR headset or that VR/AR headsets will be a piece of tech that everyone owns, but Apple is capable of mainstreaming a piece of technology in ways that the Facebooks and Googles of the world aren't even if that is due to their marketing prowess and the strength of their brand just as much as their technical expertise. And in that sense, the thing that is more important than any of these reviews dropping today is the Super Bowl commercial Apple has almost assuredly bought to show this thing off in two weeks.