[rchaud]

Nobody thought Apple making a phone was odd. Phone + MP3 players were already in everybody's pockets. Telcos were making money selling ringtones for $2.99 a pop. Apple already had a digital music store. It all lined up. And that was before they tested the waters with the Moto ROKR in 2005.

Back in 2010 there were rumours of Apple building TVs and cars. Those would be weird because they're in areas where Apple had no experience and no software content to provide.