[slg]

The better analogy is probably something like the Apple Watch.

Apple certainly wasn't the first smartwatch, but anyone who owned one before that was obviously a geek (said lovingly). Apple made the first mainstream acceptable smartwatch by smoothing over a lot of the complaints about their competitors, while adding some of their own in the process, just like the Vision Pro. It took a few iterations, but today people from all walks of life wear smartwatches. Certainly not as ubiquitous as smartphones, but Apple made smartwatches a standard piece of tech that millions of people own and they made plenty of money along the way.

The Vision Pro will probably be similar. For example, anyone wearing a VR/AR headset on a plane today would likely get stares. I bet a few years from now there will be several people on every plane wearing one of these. That doesn't mean Apple will make the best VR/AR headset or that VR/AR headsets will be a piece of tech that everyone owns, but Apple is capable of mainstreaming a piece of technology in ways that the Facebooks and Googles of the world aren't even if that is due to their marketing prowess and the strength of their brand just as much as their technical expertise. And in that sense, the thing that is more important than any of these reviews dropping today is the Super Bowl commercial Apple has almost assuredly bought to show this thing off in two weeks.

[hackernewds]

> Apple made the first mainstream acceptable smartwatch by smoothing over a lot of the complaints about their competitors,

Really? Why do Apple fanboys make these kinda claims.. same as wireless Bluetooth pods, or fingerprint readers, or faceID. There are ample examples of these done well on the hardware side prior. The main advantage Apple has is its seamless integration with software, which of course it pairs well with iOS because nothing else is allowed to.

[theshrike79]

"Done well" was the Nokia motto. They did solid phones with a ton of features. Look what happened to them?

Their problem was that none of the features was _usable_. It was like they released the first MVP the engineering team got done and forgot that people needed to use it too. But it gave them a bonus and another line on spec sheet, so all was good.

For example Nokia had Copy & Paste years before Apple. But it was shit. They _had_ it, but you could copy very specific text bits to other very specific locations. Even Android had the same issue, you could copy some bits not others.

Apple isn't innovating, they haven't for a long time. They rarely come up with something "new" that _nobody_ has done yet.

What they are pretty much the best at is getting the tech everyone else has tried and packaging it to a usable form factor for the normal non-Hackernews consumer.

Wireless BT headphones existed before the Airpods, but they made it so seamless even my mom could do it and hasn't needed any help with them. Open box, insert in ear, done.

[m4rtink]

You mean how a mole from Microsoft got in, used the feud between the old school Symbian team and the promising Maemo/MeeGo project to burn the whole mobile division down via nonsensical switch to Windows Mobile ?

[whywhywhywhy]

> For example Nokia had Copy & Paste years before Apple. But it was shit

To be fair iOS copy and paste is still shit today, selecting and copying/pasting is really one of the worst experiences on iOS.

[theshrike79]

You can use the space key to drag around the selection cursor.

My point was more about the fact that you can copy an image in most apps and paste it to pretty much any field anywhere. It'll just work. Same with other rich data.

You couldn't do that with any previous C&P implementations, there were hard limits on what you could copy and where it could be pasted.

[slg]

You clearly missed my point entirely. I'm not a fanboy saying Apple's products are the best. I even specifically said their success is "due to their marketing prowess and the strength of their brand just as much as their technical expertise."

They weren't the first smartwatch, but Apple is the company most responsibly for changing arbitrary societal metrics of "mainstream acceptance" like the percentage of people who would wear a smartwatch on a first date. That seems like an obvious observation and a "win" even if smartwatches aren't as ubiquitous as smartphones. I think the Vision Pro will follow a similar trajectory of success in that it will take years before anyone uses that word "success", but a few years from now you'll get on a plane and notice more than a few people wearing headsets and that will be because of Apple.

[Thlom]

I agree with you, but not about the Vision Pro. I could see the potential and use cases for the iPhone, iPad, AirPods, Apple Watch, Apple TV. This headset though? It's a gimmick. I can see some niche use cases for it in very specific industries and in gaming. But I don't see that "normal" people would want to spend significant money on this. Not even if the price dropped to $999.

[codethief]

I would consider my use case (desire) of comfortably working from, say, a coffee shop without having to bring my 24" screen pretty "normal" and non-niche.

[Thlom]

Maybe, but you would look like a dork. Most people don't want to look like dorks, so I doubt we'll see widespread use of this product in public.

[MockObject]

People used to look like dorks walking down the street staring at a smartphone, or pulling an entire computer out of a bag at a coffee shop.

We'll adjust.

[azulster]

> The better analogy is probably something like the Apple Watch.

first apple watch was afailure and immediately fixed by the watch 2

>Apple made the first mainstream acceptable smartwatch by smoothing over a lot of the complaints about their competitors,

if anything apple set back smart watch development, the real groundbreaker was Pebble, but thanks to apple the smart wtach market is a stagnant perpetual compromise to justify low battery life with overpowered chips and bright screens, when all we really want is week-long batteries, e-ink always on displays, and physical buttons to work well.

i say this as an owner of at least 2 apple watches over the years. pebble never had a chance, but android's watch software has always suffered on trying to play apple's game instead of finding a true advantage

[darkwater]

3500USD, an external battery and still "looking weird", I don't think you are going to see too many of them on planes, unless it's some die-hard Apple fanboy. If they manage to make next iteration slimmer (like, half the size) and with a battery in it, this might start to happen. But the market will be anyway smaller than the smartwatch one.

[vaylian]

I still think it's weird how many people's eyes are glued to their phone screen in everyday situations and social settings. I think it's realistic that these headsets become acceptable and normal.

[azulster]

in general people have always saught a way to not have to look at each other in public. before phones it was newspapers and magazines as the social scourge of anti-social behavior

[fouc]

prices will come down, there'll be a non-Pro line, you think the market will be smaller but you forget it replaces displays, so people with laptops will migrate to using this, and then Apple will come out with headless laptops.

[darkwater]

Until the ergonomic radically improves, it will be a niche device for enthusiasts.

IF they manage to produce some AR device that 1) you almost won't notice you are wearing 2) it has pass-through light capabilities so being real AR and not VR mimicking AR, THEN it can get mass-adoption, at least for office workers or to replace big TV screens.

[m463]

Correlation does not imply causation. I think smartwatches (and step trackers) were a thing, independent of apple.

I remember a friend talking about load balancers when they were first came on the market 20 years ago. Cisco had this thing called "localdirector" which I believe couldn't handle load in the first place, while competitors did load balancing in hardware.

I was puzzled why people bought them.

My friend said, "Look, people buy $1M of cisco equipment, and they can just add a line item for one or 10 of these with no friction"

So, I think Apple made their watch a "line item". People buy a phone, and they need cables and the watch is sitting there, and they say "ok!" and try one.

(aside, I love my garmin watch. I just put it on my wrist. I haven't hooked it to my phone or connected it to the internet. It is great with battery life. I track my sleep, which seems to be when most people put their apple watch on a charger. I put my watch on the charger during my shower, which is all it needs)

[hartator]

> I put my watch on the charger during my shower, which is all it needs

Same as the Apple Watch.

[muppetman]

Every day though. I charge my Garmin once a week when it gets down to 50%. The Garmin is a fitness watch with a few basic smartwatch features though. The Apple watch is a Smartwatch (with a lot of fitness features) The two aren't really comparable I don't think.

[m463]

> which is all it needs

...to top it up to 7 days of charge