[manuelabeledo]

> ... now they just have fewer employees to pay, so if they can turn the advertising back around, they'll be in a better cashflow situation

They cut ~$1B in operating expenses, to go from $4.73B to $3.31B in advertising revenue, and forecasts don't look much better [0]

What has Twitter left to offer? They don't have the manpower to add new functionality, and they are bleeding advertising money.

[0] https://www.statista.com/statistics/271337/twitters-advertis...

[linuxftw]

Twitter could have fired nobody and the advertising revenue would have still declined, those two things were mostly unrelated.

I've never personally believed in Twitter as a business model, so you're preaching to the choir there. As far as innovation, though, Elon has stated he wants X to be the 'everything app' similar to whatever it is they use in China, in particular payments.

[manuelabeledo]

> Twitter could have fired nobody and the advertising revenue would have still declined, those two things were mostly unrelated.

Unrelated in the short term. In the long term, I disagree.

Twitter is not that interesting of an app that users are flocking to it, nor it is so fundamentally different from any of its competitors and essential as a social network, that it would have a captive audience.

Twitter user base peaked in 2022. There haven't been any new major features, no concrete plans, but regardless, they have not enough manpower to implement them even if they wanted to.

> As far as innovation, though, Elon has stated he wants X to be the 'everything app' similar to whatever it is they use in China, in particular payments.

Good luck with that. People in the US, and especially the EU, don't like to have their payment apps linked to their social media. It's not like big tech hasn't tried already, e.g. Google Wallet, Facebook Pay, SnapCash, etc.

East Asia runs on a different gear. They have their own "everything apps", e.g. Kakao, Line, WeChat. Musk is not going to convince them to switch, that's for sure, and I highly doubt he would succeed where so many others have failed, definitely not with a withering platform like Twitter.

[oceanplexian]

Yeah the whole everything app/banking app concept is pushing is bizarre to me.

Why wouldn’t everyone use Apple Pay? And as successful as Elon has been in his other companies, is it wise to go up head on against Apple, literally one of the most valuable companies in the world? Making Twitter into a payment app sounds like one of the worst ideas I could possibly think of.

[linuxftw]

I'm not trying to argue that Twitter will be successful. Only that none of their current problems (eg, profits) were caused by the layoffs.

[lesuorac]

> Twitter could have fired nobody and the advertising revenue would have still declined, those two things were mostly unrelated.

They're not unrelated. Advertisers like to know that their ads work; you need staff to do that.

Look at how much tailored the FaceBook ads were vs Twitter [1]. Advertisers would be sticking with Twitter if they thought the ads were worth it.

> Facebook targeting allows advertisers to drill down, ensuring your ad is targeted at those most interested in your ads’ content.

> The Facebook ad targeting based on interests looked like this:

> Science > Mari Smith > Joel Comm > Social science > HootSuite > Post Planner > Smart Passive Income with Pat Flynn > Kim Garst > Sprout Social > Social Media Examiner > Buffer

> Twitter’s targeting is not quite as refined, but we targeted these keywords:

> instagrammarketing > socialmediamarketing > socialmediaexaminer

[1]: https://www.agorapulse.com/social-media-lab/twitter-ads-cpc-...

[linuxftw]

Facebook's features really don't have much to do with advertisers leaving due to twitter firing a bunch of employees.

[lesuorac]

FaceBook's features are just an example of how bad Twitter's targeting is; but also it is a zero-sum market. Nike has an advertising budget; if those dollars go to FaceBook they don't go to Twitter. Having worse engineering than your competition is a real problem.

However, my point is that the top parent's claim of Twitter's problems aren't engineering is wrong. Their targeting is god awful to the point that Advertisers don't want to bother with it anymore. If they had better ad targeting (aka Engineering) then Advertisers would sweep the problems under the rug.

There are also many non-engineering examples of this.

- "If Jeffrey Dahmer ran a 4.3, we'd call it an 'eating disorder.'"

- Russian Oil / Gas is still buyable by western countries.

- Lack of repercussions for Jamal Khasoggi assassination [1]

- Massive amounts of advertising on FaceBook post-Cambridge Analytica

- USA Companies selling your active location (to journalists pretending to be not-journalists).

[1]: https://en.wikipedia.org/wiki/Assassination_of_Jamal_Khashog...

[HDThoreaun]

Twitter targeting has always been ass though. All the employees they had pre elon were unable to improve it over a decade plus.

[chii]

> They don't have the manpower to add new functionality

or may be they dont need new functionality. It works fine as it is today.

What twitter needs is revenue sources, and i don't see how they are going to get it.