[lesuorac]

FaceBook's features are just an example of how bad Twitter's targeting is; but also it is a zero-sum market. Nike has an advertising budget; if those dollars go to FaceBook they don't go to Twitter. Having worse engineering than your competition is a real problem.

However, my point is that the top parent's claim of Twitter's problems aren't engineering is wrong. Their targeting is god awful to the point that Advertisers don't want to bother with it anymore. If they had better ad targeting (aka Engineering) then Advertisers would sweep the problems under the rug.

There are also many non-engineering examples of this.

- "If Jeffrey Dahmer ran a 4.3, we'd call it an 'eating disorder.'"

- Russian Oil / Gas is still buyable by western countries.

- Lack of repercussions for Jamal Khasoggi assassination [1]

- Massive amounts of advertising on FaceBook post-Cambridge Analytica

- USA Companies selling your active location (to journalists pretending to be not-journalists).

[1]: https://en.wikipedia.org/wiki/Assassination_of_Jamal_Khashog...