| > Twitter could have fired nobody and the advertising revenue would have still declined, those two things were mostly unrelated. They're not unrelated. Advertisers like to know that their ads work; you need staff to do that. Look at how much tailored the FaceBook ads were vs Twitter [1]. Advertisers would be sticking with Twitter if they thought the ads were worth it. > Facebook targeting allows advertisers to drill down, ensuring your ad is targeted at those most interested in your ads’ content. > The Facebook ad targeting based on interests looked like this: > Science
> Mari Smith
> Joel Comm
> Social science
> HootSuite
> Post Planner
> Smart Passive Income with Pat Flynn
> Kim Garst
> Sprout Social
> Social Media Examiner
> Buffer > Twitter’s targeting is not quite as refined, but we targeted these keywords: > instagrammarketing
> socialmediamarketing
> socialmediaexaminer [1]: https://www.agorapulse.com/social-media-lab/twitter-ads-cpc-... |