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> rip-off This term demonstrates a lack of understanding of market dynamics. As a company you aim for a certain profit when developing and later manufacturing and selling a product. The market has multiple segments and ideally you re-use design and manufacturing processes for multiple segments. Simply speaking, you can basically sell a single tier for $250 or differentiate by different means into a $150 tier and a $350 premium tier. In the end, people with higher quality demands will pay a significant, dis-proportionate premium. So, you can tap into that, which means the premium tier essentially cross-subsidizes the cheap tier. Everybody angry at this practice needs to understand that they couldn't just sell the premium tier for $150. They'd need to sell it for $250, or whatever the weighted mean is. Worse, they'd likely sell fewer items in total, so $280 or some such is more likely to reach the same total profit. Really, it's not about being evil, it's about economy. |
Also known as "rip-off".