[smoldesu]

It's not surprising, anyone who sells iPhones is going to need a lot of chips. Gelsinger wasn't half wrong anyways - outside the consumer hardware market Apple is a no-show.

[f6v]

> outside the consumer hardware market Apple is a no-show.

I don’t have the data, but tech companies are often full of Macs. Sometimes I also see small businesses running iMacs.

[wpm]

My company is a couple thousand large and we have maybe 50 PCs in the whole org.

[smoldesu]

Indeed, to an almost comical extent. I worked at a Mac-only shop that spent 50+ engineering hours per-month debugging the Darwin runtime. Our product didn't ship to Mac either, so we were basically fanagling a Win32 + Linux server toolchain to work on a platform we didn't support.

Tech companies count as consumers, and many consume the Apple product even if it's to their detriment.

[pjmlp]

Not so much outside a couple of G20 like countries, Windows and GNU/Linux win out.

Then there are all the electronic devices that have CPUs on them and don't run any kind of Apple related software.

[oefrha]

Sure, outside Intel’s market Intel is a no-show as well.

[dankle]

Yes, but in consumer hardware, their silicon outperforms the competition.

[smoldesu]

Yep. Ray-ban's optics are world-class as well, but that doesn't exclude them from being called a lifestyle company.

[brookst]

Zeiss would have been a better comparison.

[qwytw]

Iphone and Macs are obviously huge in the enterprise market though.

[smoldesu]

If I had a dime for every lifestyle product that was "obviously huge in the enterprise" I could fund the next WeWork in a cash deposit.

[brookst]

https://www.computerworld.com/article/3644494/2021-the-year-...

> By 2021, this migration had become a trend. IDC claimed macOS device use across US enterprises reached 23% while iPhones accounted for 49% of business smartphones and iPads accounted for most tablets used in the workplace.

[smoldesu]

Having enterprise customers and being a lifestyle product is not mutually exclusive, especially in American business.

[qwytw]

I don't know maybe you would maybe you wouldn't.

All I know that huge numbers of employees of both large and small companies regularly use company provided Macs and Iphones for work. Are you actually disputing that? Really?

[r00fus]

There are entire divisions of major companies that only run Mac M-series laptops.

It’s no longer the 2000s where group policy is difficult for Macs.

[stephen_g]

Hardly! In digital media, video, graphics, etc. you're usually much more likely to see Macs than other computers.