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by brookst 1118 days ago
https://www.computerworld.com/article/3644494/2021-the-year-...

> By 2021, this migration had become a trend. IDC claimed macOS device use across US enterprises reached 23% while iPhones accounted for 49% of business smartphones and iPads accounted for most tablets used in the workplace.

1 comments

Having enterprise customers and being a lifestyle product is not mutually exclusive, especially in American business.
And? Companies can target multiple markets simultaneously? I mean basically every other phone or PC manufacturer has tried to become a lifestyle product Apple has just been way more successful at it...

> especially in American business.

Well more American business can afford spending an extra $1000-2000 on superior hardware* for their employees without thinking about it that much. What's wrong with that?

*comparable laptops for Dell, Lenovo, HP etc. cost not that much less for Macs. What's the difference between a Dell XPS and a Macbook in that regard? Or Dell is also a lifestyle brand?

You're obsessed with this "lifestyle" designation. Ok, fine. Apple's a lifestyle company, whatever that means.
Apple is obsessed with their lifestyle designation: https://www.youtube.com/watch?v=zfR_Jj4grZE

They publish ads and write all their copy with the intention of framing their products as anything other than a computer.

This seems to offend you for some reason.

Apple's just doing age-old value selling, where you promote the benefits of a product rather than the features. See https://blog.hubspot.com/sales/value-based-selling

It might shock you to learn that I don't really care :)

I doubt Pat Gelsinger does either, since he's publicly stated that Intel would fab Apple Silicon chips at their ARM foundry if/when TSMC goes offline. The guy's just having a laugh by putting an awfully accurate label on a fruit that pays extra to resist labeling.

> I doubt Pat Gelsinger does either

Maybe he should start caring* otherwise he risk running Intel completely into the ground? After all Apple was one of their largest clients until recently. Then a "lifestyle company" managed to somehow design better CPUs than Intel despite that just being an afterthought for them (since apparently Apple only focuses on the "lifestyle" stuff..).

I find it so fascinating the people get really obsessed by Apple (both in a negative and a positive way).

> I don't really care :)

Well a string of your comments would imply that you could actually care less about Apple.

*(I'm pretty sure he does in non imaginary reality )