[smoldesu]

Yep. Ray-ban's optics are world-class as well, but that doesn't exclude them from being called a lifestyle company.

[brookst]

Zeiss would have been a better comparison.

[qwytw]

Iphone and Macs are obviously huge in the enterprise market though.

[smoldesu]

If I had a dime for every lifestyle product that was "obviously huge in the enterprise" I could fund the next WeWork in a cash deposit.

[brookst]

https://www.computerworld.com/article/3644494/2021-the-year-...

> By 2021, this migration had become a trend. IDC claimed macOS device use across US enterprises reached 23% while iPhones accounted for 49% of business smartphones and iPads accounted for most tablets used in the workplace.

[smoldesu]

Having enterprise customers and being a lifestyle product is not mutually exclusive, especially in American business.

[qwytw]

And? Companies can target multiple markets simultaneously? I mean basically every other phone or PC manufacturer has tried to become a lifestyle product Apple has just been way more successful at it...

> especially in American business.

Well more American business can afford spending an extra $1000-2000 on superior hardware* for their employees without thinking about it that much. What's wrong with that?

*comparable laptops for Dell, Lenovo, HP etc. cost not that much less for Macs. What's the difference between a Dell XPS and a Macbook in that regard? Or Dell is also a lifestyle brand?

[brookst]

You're obsessed with this "lifestyle" designation. Ok, fine. Apple's a lifestyle company, whatever that means.

[smoldesu]

Apple is obsessed with their lifestyle designation: https://www.youtube.com/watch?v=zfR_Jj4grZE

They publish ads and write all their copy with the intention of framing their products as anything other than a computer.

[qwytw]

I don't know maybe you would maybe you wouldn't.

All I know that huge numbers of employees of both large and small companies regularly use company provided Macs and Iphones for work. Are you actually disputing that? Really?