| Product manager here - I suspect that zero waste is a weak/negative value proposition. All of the "waste" costs someone something. Companies pay to make those bottles, boxes, etc. The reason they do it is because it's still cheaper and more efficient than the alternative. Even at their scale. So how do you make it valuable at your scale? How much of a premium are your customers going to pay to avoid a milk jug? |
This is probably because the social / environmental cost of leaving all the trash you create in a landfill forever is an externality - you don't pay for it with your milk cartons and individually plastic wrapped potatoes. One way of thinking about the environmentalist movement is that it's an individualistic effort to price in one's own externalities, since American society more broadly is unable or unwilling to do this.
Of course broadly these efforts aren't going to solve the waste problem - if they could, manufacturers would not have the incentive to sell products this way - but there will always be a niche market for this sort of thing.