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> The reason they do it is because it's still cheaper and more efficient than the alternative. Even at their scale. That's not the only reason. Consumer convenience can also be a factor why things are done in a certain way. Status quo bias is also huge, especially since consumers will be more difficult to change than a handful of companies. Also, new technology, such as cheaper and more accurate sensors, scales, printers, anti-theft tech, etc. may make something more feasible when it might not have been even a few months ago. Finally, consumer preference and education are also important. Zero waste buying, for example, would require consumers to (a) recognize there is massive waste in their lives, (b) recognize alternative ways are possible, (c) be willing to change to the alternative way, which they might resist even if it's better. For most companies, the cost/risk of this education may not be worth it. But it's possible that there is far greater awareness among consumers about (a) and (b) today than ever before, so the costs are now feasible. |