[phphphphp]

GoDaddy's entire brand presence was based on objectification of women for their early life. After GoDaddy's founder Bob left, it got better. Bob was a character and arguably the entire reason for the insane brand -- strange, strange man.

[likeabbas]

Yes this is what I'm referring to - the Danica Patrick bikini ads in the mid 2000s.

The first day of our internship they briefed us on that history. Bob had thought that the market for small-businesses in need of a domain name were men aged 35-55. Once bob was gone, actual market research was done and it turned out that over half of their clients were women, so he had completely mis-identified the market.

But, because of the commercials, the brand recognition was over 90% in the US so they couldn't change the name.

[noduerme]

Look, "Go Daddy" itself is pretty weird and creepy as a name. The thing that really soured me on it and pulled my clients who were there was the fact that the "daddy" in question was out shooting elephants. Family environment is great and all, and I suppose some villagers got to eat an elephant, but I'll be damned if I'll let anyone I know pay that guy for domain registration.

https://abcnews.go.com/Business/daddy-ceo-bob-parsons-africa...

[osigurdson]

Go Daddy is proof that a fractured market can be consolidated with extreme marketing exposure. Wix, Monday.com, Asana, etc. are using the same playbook imo.

[noduerme]

This is a really good point. No doubt, they took a relatively small operation in the crowded hosting market and made it a household name. How it became a household name wasn't just over the top marketing, though... it involved scandal and negative press. I do handle design and marketing for one regional corporate client (a holdover from my design days)... and even though I'm not afraid of pushing edgy campaigns, I'd personally be pretty gun-shy about employing the sort of scorched earth stuff GoDaddy did. I'd also just be concerned about the sanity of my client.

[dopeboy]

Fantastic insight. Carl's Jr is another example, atleast in the early 2000s.

[enoch_r]

Paying people to raise social, intelligent animals in horrific environments and then slaughter them seems more morally questionable than quickly ending the life of a wild elephant. Do you ensure that the CEOs of companies you do work with are vegan?

[noduerme]

No, but it would be valid if I did. As it is, I avoid transacting with people who go out of their way to shoot endangered wild animals for pleasure.

[enoch_r]

African elephants are not endangered, especially in Zimbabwe (where he apparently shot the elephant): https://www.bbc.com/news/world-africa-63597223

Of course it's totally valid to make whatever decisions you like, but there is something disconcerting to me about how we judge our hands clean as long as we pay someone else to do horrific things to animals. Personally I think I probably do worse moral harm than killing an elephant every time I buy a dozen eggs or a Costco rotisserie chicken.

[noduerme]

An average African elephant weighs 12,000 pounds. A roaster weights about 10. As a yardstick, someone who goes out and kills 1200 chickens just for joy is probably a shittier person than someone who kills one to eat.

[mc32]

It's in their name itself. Who names a thing Go daddy?!

[vrc]

It was Barbara Rechter (I think that’s her name) who was CMO that changed the name from Jomax Technologies to GoDaddy and spearheaded the logo and ad campaigns. But Bob threw the best corporate holiday parties. All employees and their +1s flow out for 2 nights to Phoenix. One year they rented out Diamondbacks Stadium, had Daddy Yankee and Pitbull perform, and gave away 10+ cars. Fun times