[likeabbas]

Yes this is what I'm referring to - the Danica Patrick bikini ads in the mid 2000s.

The first day of our internship they briefed us on that history. Bob had thought that the market for small-businesses in need of a domain name were men aged 35-55. Once bob was gone, actual market research was done and it turned out that over half of their clients were women, so he had completely mis-identified the market.

But, because of the commercials, the brand recognition was over 90% in the US so they couldn't change the name.