[noduerme]

This is a really good point. No doubt, they took a relatively small operation in the crowded hosting market and made it a household name. How it became a household name wasn't just over the top marketing, though... it involved scandal and negative press. I do handle design and marketing for one regional corporate client (a holdover from my design days)... and even though I'm not afraid of pushing edgy campaigns, I'd personally be pretty gun-shy about employing the sort of scorched earth stuff GoDaddy did. I'd also just be concerned about the sanity of my client.