I've avoided it because of the push. A tech-adjacent company that's pushing a "disruption" that hard makes me very suspicious.
In principle I'm all for it ethically, and it's probably no "worse" then any other ready meal/processed food à la Unilever that I sometimes eat. But I'd rather just eat tofu (which I do very much like anyway) than whatever some "founder" is pushing on me so he can get another funding round in.
It's a flop for me because of the 'plant-based' marketing. I make my own burgers with jackfruit or chickpeas and things quite often, but I call them what they are, not 'plant-based', which is about as appetising to me as 'meat-based'. (What's the meat?! Surprise mix of whatever was going cheapest plus horse?).
You must live in a very different part of the UK to me then. Every supermarket has extensive plant-based options, Greggs has been expanding their vegan range, McDonalds has the McPlant on the menu permanently now..
In principle I'm all for it ethically, and it's probably no "worse" then any other ready meal/processed food à la Unilever that I sometimes eat. But I'd rather just eat tofu (which I do very much like anyway) than whatever some "founder" is pushing on me so he can get another funding round in.