[OJFord]

It's a flop for me because of the 'plant-based' marketing. I make my own burgers with jackfruit or chickpeas and things quite often, but I call them what they are, not 'plant-based', which is about as appetising to me as 'meat-based'. (What's the meat?! Surprise mix of whatever was going cheapest plus horse?).

[A4ET8a8uTh0]

The whole thing is reminiscent of Simpsons marketing joke:

"It has over 60 ingredients!"