[Oxidation]

I've avoided it because of the push. A tech-adjacent company that's pushing a "disruption" that hard makes me very suspicious.

In principle I'm all for it ethically, and it's probably no "worse" then any other ready meal/processed food à la Unilever that I sometimes eat. But I'd rather just eat tofu (which I do very much like anyway) than whatever some "founder" is pushing on me so he can get another funding round in.