[jrvarela56]

Not to be dismissive, but if I were you, I would leave the technical aspects of a B2B/Enterprise product for later.

The main problem is figuring out a sales process/gtm strategy. As others have mentioned, you would benefit from partnering with someone who knows about the problem/industry and has experience selling to enterprises. Keep in mind this will be the core competence of your company (if you want to make lots of money). The job as the technical lead will look more like consulting than just building and shipping product.

If you're going at it alone, talk to a lot of people involved in the business process you're trying to fix to make sure you understand specifics about why they do things the way they do right now. Sometimes as developers we tend to view company problems as technical issues but they're most likely org/political/social issues. Don't build much just yet, make a visual prototype you can show/pitch and charge for demos/integrating/making-it-work-for-them-to-test-it.

[curiousllama]

I once wrote a business case for something I wanted to build. I was really interested in the solution, but thought I should be specific about the type of customer that would benefit. It was a whole detailed doc of imagined problems & how my solution would fix them.

The best feedback I got was a sr guy who I quite respected just commented “can you link the client’s LinkedIn?”

That’s when I realized I was never going to be specific enough, and starting from the tech was working backwards

[kasey_junk]

Note also that enterprises have extremely long and high touch sales cycles for most products. If you don’t know someone who has actually sold the kind of thing you are selling into an enterprise just figuring out who to talk to can take forever.

Also once the sale lands, contracts and getting paid are their own challenges.

You’ll have plenty of time to figure out SSO in the enterprise world if you can get to a sale.

[jrvarela56]

Just to give a sense of how long these things take: you have to make the same presentation to the same people because it's been so many months they just forgot what you said the last time.