[curiousllama]

I once wrote a business case for something I wanted to build. I was really interested in the solution, but thought I should be specific about the type of customer that would benefit. It was a whole detailed doc of imagined problems & how my solution would fix them.

The best feedback I got was a sr guy who I quite respected just commented “can you link the client’s LinkedIn?”

That’s when I realized I was never going to be specific enough, and starting from the tech was working backwards