Definitely. Talking about WoW in particular. It's less lucrative now, but they were everywhere a decade+ back. Burning Crusade to Lich King era. Spelling out the names of their websites with orchestrated corpse die-offs in big cities like Stormwind and Ogrimmar.
What percentage of that 300M do you believe went to cost?
According to the article they generated roughly the same amount of revenue in 4 months as the previous record breaking game did in an entire year. I wish I had that kind of reputation damage.
Mobile games live and die by aggressive marketing. With conversion ratio in the single digit, it's not uncommon for half of their operating costs to be advertising. And then you add the actual housekeeping and R&D on top of that...
> Mobile games live and die by aggressive marketing.
That is a good point, the amount of raid shadow legends adverts on the internet have become a meme at this point. I haven't seen any ads for Immortals here in the US and the financial report doesn't break down marketing spend by property.
I am saying comparing a mobile only game to a MMORPG back when gamers were willing to pay to play MMOs is misleading. Which MMOs are making 14B in yearly revenue in today's entertainment market?
According to the article I linked Immortal generated roughly the same amount of revenue in 4 months as Raid Shadow Legends (the previous record holder) did in their best year. That is a domination of that gaming niche.
Considering the cost to create and amount of reputation damage it caused, YES. Diablo immortal was a massive failure.