Hacker News new | ask | show | jobs
by wnevets 1294 days ago
What percentage of that 300M do you believe went to cost?

According to the article they generated roughly the same amount of revenue in 4 months as the previous record breaking game did in an entire year. I wish I had that kind of reputation damage.
1 comments
Laforet 1294 days ago
Mobile games live and die by aggressive marketing. With conversion ratio in the single digit, it's not uncommon for half of their operating costs to be advertising. And then you add the actual housekeeping and R&D on top of that...
link
wnevets 1294 days ago
> Mobile games live and die by aggressive marketing.

That is a good point, the amount of raid shadow legends adverts on the internet have become a meme at this point. I haven't seen any ads for Immortals here in the US and the financial report doesn't break down marketing spend by property.

link