[Retric]

That’s earnings not profit.

Considering the cost to create and amount of reputation damage it caused, YES. Diablo immortal was a massive failure.

[snapcaster]

I miss old blizzard too, but it was a massive success. It makes tons of money

[Retric]

How much did they spend in development and advertising before that 4 month period and how quickly are those earnings dropping?

That’s the calculation you need to look at, not earnings as if expenses prior to release was 0$.

[PeterCorless]

It also gave us SusanExpress and gold farming. Heaven help us.

[bobmaxup]

Not sure if you are referencing WoW, Diablo Immortal, or Blizzard in general, but gold farming has been around a while.

https://en.wikipedia.org/wiki/Gold_farming#History

[PeterCorless]

Definitely. Talking about WoW in particular. It's less lucrative now, but they were everywhere a decade+ back. Burning Crusade to Lich King era. Spelling out the names of their websites with orchestrated corpse die-offs in big cities like Stormwind and Ogrimmar.

[wnevets]

What percentage of that 300M do you believe went to cost?

According to the article they generated roughly the same amount of revenue in 4 months as the previous record breaking game did in an entire year. I wish I had that kind of reputation damage.

[Laforet]

Mobile games live and die by aggressive marketing. With conversion ratio in the single digit, it's not uncommon for half of their operating costs to be advertising. And then you add the actual housekeeping and R&D on top of that...

[wnevets]

> Mobile games live and die by aggressive marketing.

That is a good point, the amount of raid shadow legends adverts on the internet have become a meme at this point. I haven't seen any ads for Immortals here in the US and the financial report doesn't break down marketing spend by property.