[voisin]

Patagonia’s pricing and quality can hardly be considered fast fashion! If you think it is contributing to the global oversupply of clothing the what do you propose instead? No clothing unless it is $1000/item and lasts forever?

I think you need to reevaluate whether it is truly a spade you are calling a spade or whether your feelings about an entire industry lead you to denigrate every actor, including those imperfect actors who actually show leadership in the industry. Again, what standard do you need to see met in order to be satisfied?

[pphysch]

If Patagonia disappeared tomorrow, the world would not run out of quality clothing. That would be a bold sustainability move!

[mturmon]

I think you have inadvertently supplied the reductio ad absurdum of your line of reasoning on sustainability.

[pphysch]

Interesting interpretation. I was simply providing an example of what a bold sustainability move might look like, contrasting with the low-stakes PR move of shuffling around the ownership of a private corporation.

Here are some less extreme examples:

- Make Patagonia 100% non-profit

- Make Patagonia 100% employee owned (equitably)

- Invest all profits in (any) clothing repair centers and services around the world