[pphysch]

If Patagonia disappeared tomorrow, the world would not run out of quality clothing. That would be a bold sustainability move!

[mturmon]

I think you have inadvertently supplied the reductio ad absurdum of your line of reasoning on sustainability.

[pphysch]

Interesting interpretation. I was simply providing an example of what a bold sustainability move might look like, contrasting with the low-stakes PR move of shuffling around the ownership of a private corporation.

Here are some less extreme examples:

- Make Patagonia 100% non-profit

- Make Patagonia 100% employee owned (equitably)

- Invest all profits in (any) clothing repair centers and services around the world