Yeah; I'd go further and say that monetizing user data and non-consensual tracking should be illegal, full stop.
Yes, that would destroy a few incumbents' business models. No, it wouldn't be the end of Google's ad business.
According to multiple press releases I've seen, blocking tracking makes ads and marketing about 30% less effective. As a society, that'd mean some combination of increasing ad impressions by 30% and reducing total ad spend (since currently marginal ad campaigns will become unprofitable).
That sounds completely acceptable to me, especially if it frees up smart people to work on stuff that actually benefits society in some way.
> In 2014, display advertisers started concentrating on large, walled, social networks. The indie “blogosphere” was disappearing. Mobile impressions, which produce significantly fewer clicks and engagements, began to really dominate the market. Invasive user tracking (which we refused to do) and all that came with that became pervasive, and once again The Deck was back to being a pretty good business. By 2015, it was an OK business and, by the second half of 2016, the network was beginning to struggle again.
The question is more of, in 2022 can we still do online advertising without personalization and tracking, in a way that's profitable?
> The question is more of, in 2022 can we still do online advertising without personalization and tracking, in a way that's profitable?
Sure we can. We need to legislate personalised tracking to give more oxygen in the room for companies like Deck, who want to advertise without having to track to stay competitive.
The solution in an arms race of a competitive ad market is to either keep escalating, or de-nuclearise. With enough legislation, we can achieve the latter.
Yes, that would destroy a few incumbents' business models. No, it wouldn't be the end of Google's ad business.
According to multiple press releases I've seen, blocking tracking makes ads and marketing about 30% less effective. As a society, that'd mean some combination of increasing ad impressions by 30% and reducing total ad spend (since currently marginal ad campaigns will become unprofitable).
That sounds completely acceptable to me, especially if it frees up smart people to work on stuff that actually benefits society in some way.