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by kccqzy
1596 days ago
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I still recall the shutting down of the Deck network, probably the only ad network that I can name that refuses to track users invasively. From https://web.archive.org/web/20190403051038/http://decknetwor..., > In 2014, display advertisers started concentrating on large, walled, social networks. The indie “blogosphere” was disappearing. Mobile impressions, which produce significantly fewer clicks and engagements, began to really dominate the market. Invasive user tracking (which we refused to do) and all that came with that became pervasive, and once again The Deck was back to being a pretty good business. By 2015, it was an OK business and, by the second half of 2016, the network was beginning to struggle again. The question is more of, in 2022 can we still do online advertising without personalization and tracking, in a way that's profitable? |
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Sure we can. We need to legislate personalised tracking to give more oxygen in the room for companies like Deck, who want to advertise without having to track to stay competitive.
The solution in an arms race of a competitive ad market is to either keep escalating, or de-nuclearise. With enough legislation, we can achieve the latter.