[hedora]

Yeah; I'd go further and say that monetizing user data and non-consensual tracking should be illegal, full stop.

Yes, that would destroy a few incumbents' business models. No, it wouldn't be the end of Google's ad business.

According to multiple press releases I've seen, blocking tracking makes ads and marketing about 30% less effective. As a society, that'd mean some combination of increasing ad impressions by 30% and reducing total ad spend (since currently marginal ad campaigns will become unprofitable).

That sounds completely acceptable to me, especially if it frees up smart people to work on stuff that actually benefits society in some way.

[sgift]

> Yeah; I'd go further and say that monetizing user data and non-consensual tracking should be illegal, full stop.

That would be the ideal outcome for me in an ideal world. I'm also convinced it won't happen, so all that remains are private efforts.