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by antocv 1629 days ago
Ironically the "my mom" and "but my grandparents" angle is what has always been used to dumb down and introduce user-hostile patterns.

Surprise, after 20 years the developers and managers assume they are building software for retarded un-learnable "grandparents and mothers", the end result is well stupid software.

3 comments

> Ironically the "my mom" and "but my grandparents" angle is what has always been used to dumb down and introduce user-hostile patterns.

Dumbed down and user-hostile are independent things. Dark patterns are being introduced for nefarious purposes. No one is explaining away things like "click to subscribe, wait 3 hours in a phone queue to unsubscribe" as required for "grandmothers"

The software isn't stupid, it's intentionally and cleverly manipulative and user hostile.

> hard wait time to unsubscribe

It really is the grandmother excuse "you the user dont know what the unsubscribe button is doing, so we ask you to wait 3h and confirm 4 times because maybe you are clicking by mistake since you dont know where and what you are clicking".

No, it’s because it was A/B-tested with the result that the pattern retains more subscribers, which is good for KPI if not for the business.
This particular pattern is so dark that the FTC is cracking down on it[0]:

Under the enforcement policy statement issued today, businesses must follow three key requirements or be subject to law enforcement action, including potential civil penalties:

    Disclose clearly and conspicuously all material terms of the product or service, including how much it costs, deadlines by which the consumer must act to stop further charges, the amount and frequency of such charges, how to cancel, and information about the product or service itself that is needed to stop consumers from being deceived about the characteristics of the product or service. The statement provides detail on what clear and conspicuous means, particularly noting that the information must be provided upfront when the consumer first sees the offer and generally as prominent as the deal offer itself.

    Obtain the consumer’s express informed consent before charging them for a product or services. This includes obtaining the consumer’s acceptance of the negative option feature separately from other portions of the entire transaction, not including information that interferes with, detracts from, contradicts, or otherwise undermines the consumer’s ability to provide their express informed consent.

    Provide easy and simple cancellation to the consumer. Marketers should provide cancellation mechanisms that are at least as easy to use as the method the consumer used to buy the product or service in the first place.

[0] https://www.ftc.gov/news-events/press-releases/2021/10/ftc-r...
Most of the dark patterns are not due to dumbing down UI. They're either because nothing better is available (security), income would be reduced (ads, cookie warnings, software is deliberately crippled for non-professional versions), development is done by lowest bidder.
Yeah. It would actually be pretty cool if web sites and apps were dumbed down for a few things: denying cookies, deleting accounts, contacting support, unsubscribing from spam.

With dark patterns those things actually become more complicated.

If your user base is large enough, some significant faction of your users are in fact “retarded un-learnable,” though I might have put it more delicately.

And when there’s money involved, there’s always incentive to cater to your lowest common denominator user.

I’ve watched many in-person and remote use testing sessions, some people just have no clue how to use technology, yet you still have to design apps and websites for them to use. These people aren’t necessarily dumb or anything like that, they just don’t understand technology.