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by antocv 1633 days ago
> hard wait time to unsubscribe

It really is the grandmother excuse "you the user dont know what the unsubscribe button is doing, so we ask you to wait 3h and confirm 4 times because maybe you are clicking by mistake since you dont know where and what you are clicking".
1 comments
layer8 1633 days ago
No, it’s because it was A/B-tested with the result that the pattern retains more subscribers, which is good for KPI if not for the business.
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pbronez 1633 days ago
This particular pattern is so dark that the FTC is cracking down on it[0]:

Under the enforcement policy statement issued today, businesses must follow three key requirements or be subject to law enforcement action, including potential civil penalties:

    Disclose clearly and conspicuously all material terms of the product or service, including how much it costs, deadlines by which the consumer must act to stop further charges, the amount and frequency of such charges, how to cancel, and information about the product or service itself that is needed to stop consumers from being deceived about the characteristics of the product or service. The statement provides detail on what clear and conspicuous means, particularly noting that the information must be provided upfront when the consumer first sees the offer and generally as prominent as the deal offer itself.

    Obtain the consumer’s express informed consent before charging them for a product or services. This includes obtaining the consumer’s acceptance of the negative option feature separately from other portions of the entire transaction, not including information that interferes with, detracts from, contradicts, or otherwise undermines the consumer’s ability to provide their express informed consent.

    Provide easy and simple cancellation to the consumer. Marketers should provide cancellation mechanisms that are at least as easy to use as the method the consumer used to buy the product or service in the first place.
[0] https://www.ftc.gov/news-events/press-releases/2021/10/ftc-r...
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