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I spent the past four years working as a data scientist for a healthcare company on population health initiatives, and started building out a body of research around how to engage clinicians using data (among other things, through dashboards). That's a bit different than the article, but one of my key learnings was that dashboards are often incredibly ineffective and only promulgated by well-intentioned engineers, based on what they would want to see if they were a clinician. I worked with a behavioral economist, and we started running RCTs looking at different approaches to sharing data, and found that dashboards led to less engagement, when there was engagement it was more likely to drive ineffective interventions, and generally our dashboard groups had worse patient outcomes. Non-dashboard approaches had 20x better engagement and anywhere from 20-100% better patient outcomes (depending on the condition). Unfortunately, both of us left the company when a bunch of engineers moved in, scoffed at our work, and immediately said "doctors need to be able to slice and dice their data" -- which, by every measure we had tested, is simply not true. But the "mission control" style thinking, where you have tons of dials and numbers flashing on a screen, pervaded because it "feels" like the right answer despite being the objectively wrong one. |
In my timeline, I told the engineering team that all of their work was almost certainly for naught, that all the research said this product would completely fail, and we were basically just doing it for managerial and contractual obligations.
This gave engineering the freedom to use whatever technologies and conduct whatever technical experiments they wanted, since no-one would ever use the product, and it'd likely be shut down soon after launch for disuse.
A key hospital partner gave us a couple dozen docs to test it with. I interviewed them about how they measured their work and impact, and the data they used to improve their craft and outcomes. I asked them to review every measure on the dashboard, explain their understanding of it, and explain how their work or behavior would change based on that.
Almost to a person, the doctors said there was nothing of use to them there, as the research predicted. Some of these doctors were on the committee that specified the measures they would themselves be seeing.
The product was launched with great managerial acclaim, and promptly sunset 12 months later from disuse.